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Synopsis joins Dr. Misner this week to talk about an unintended consequence of the success of BNI Connect: BNI members are dialing back the “wow” in referrals passed during the BNI meeting. When Tony first came into BNI, he was blown away not only by the fact that people were passing business to each other, but by their excitement about doing so. Newest Version Of Microsoft Word. Now when he visits BNI meetings, he often sees people saying “Oh, I put one in the system.” A visitor to BNI isn’t even going to know what that means, much less get excited about it. BNI Connect is a great thing, but it’s important to maintain the excitement of the referral part of the meeting every week.
BNI is a referral marketing organization. Tell the group who the referrals are for and what the person you’re referring is looking for. “Specific is terrific” goes beyond asking for referrals: it also applies to passing them. Brought to you by the. Synopsis joins Dr.
Misner this week to talk about using BNI Connect as a resource for collaboration. Lorrie is working on a book and was looking for other professional writers to interview. She searched BNI Connect and found 90 writers in the US–but only 40 of them had their email addresses listed. BNI Connect is an incredible resource. Not completing your BNI Connect profile is like taking out a full-page ad in the newspaperand leaving it blank.
BNI Connect isn’t just about getting business. It’s about being available. You can network for knowledge as well as for referrals. If you don’t complete your BNI Connect profile, you’ll miss out on all kinds of opportunities. If you haven’t done it yet, go to BNI Connect now and complete your profile. Make sure to include your photo and your email address.
Brought to you by the. This is a rebroadcast of. Synopsis The LCD in the title does not mean “liquid crystal display.” It stands for Least Common Denominator, a term from mathematics. If you can break your business down to its smallest components and focus on just one aspect of your business in your weekly presentations, it works much better than providing a laundry list of things you do, or a vague and meaningless term like “full-service.” For instance, a real estate agent might do 60-second presentations about first-time home buyers, condos, single-family-homes, investment properties, house flipping, downsizing your home for empty-nesters, buying a larger home for a growing family, the communities you focus your business on, and so forth. No matter what your business is, you know enough about it to break it down in the same way.